Alcoholic Beverage

Drinks firms ignore sober Millennials at their peril

This week Down Under

Drinks firms ignore sober Millennials at their peril

By RJ Whitehead

Not only are Australian Millennials less likely to drink alcohol than their parents, only around half have consumed grog in the past month—compared to 65% of Gen X-ers and 72% of boozy Boomers.

Cider sales boom as festive early-adopters swap brands

This week Down Under

Cider sales boom as festive early-adopters swap brands

By RJ Whitehead

Cider is not only Australia’s fastest-growing alcoholic beverage by far, its consumption also spikes dramatically during the southern summer months, market research suggests.

Coca-Cola fined following health inspection at Vietnamese factories

Dateline Southeast Asia

Coca-Cola fined following health inspection at Vietnamese factories

By RJ Whitehead

Coca-Cola Beverages Vietnam has been fined for various violations, including the manufacture of food supplements without the required safety certificates, following an inspection carried out by the health ministry last month.

Canny brands should use strategic smarts to topple top tipple

Australia

Canny brands should use strategic smarts to topple top tipple

By RJ Whitehead

When it comes to Australia’s overall liqueur consumption, one brand towers over all the others: Baileys Irish Cream, which is more than three times more popular than second-placed Kahlúa, and has nearly the same number of drinkers as the seven other most...

Bucha wants to bridge sweet fizzy beverage drinkers to kombucha

Bucha wants to bridge sweet fizzy beverage drinkers to kombucha

By Adi Menayang

Washington-based American Brewing Company started with beer and expanded its product line to include kombucha. Its brand, Bucha, has been credited as one of the fastest growing breakout brands in a report by The Hartman Group.

Non-alcoholic Guinness hopes to address beer challenges

Non-alcoholic Guinness hopes to address beer challenges

By Rachel Arthur

Diageo hopes its non-alcoholic Guinness will improve fortunes in Indonesia, with the alcoholic beverage giant saying the beverage is addressing market trends in the country, and legislation which now bans the sale of beer in some stores. 

Lipton builds on its Be More Tea campaign with the launch of a festival

Beverage bites: news up to May 29, 2015

Suntory goes shopping, Lipton launches festival, and more beverage bites

By Rachel Arthur

This week PepsiCo's Indra Nooyi was ranked #15 on Forbes’ Most Powerful Women list; while research said teens are ditching beer in favour of energy drinks. Meanwhile, Lipton is preparing for a big birthday party… read on for more beverage bites. 

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