Asahi’s star-performing beer product Asahi Super Dry has helped to sustain the firm’s profitability and international growth even amid cost setbacks at its new domestic brewery in Tosu.
Japan brewery major Asahi believes that upcoming local regulatory changes and global-scale events will serve as major catalysts to accelerate the growth of the beer category this year.
Asahi’s new green bonds, restrictions lifted for Fukushima food exports, latest developments in the meat-alternative industry, and more feature in this edition of Japan Focus.
Brewery giant Asahi Japan recently released a new round of green bonds valued in the billions in local currency, tapping on burgeoning local sustainability trends to diversify its financing methods and achieve its environmental commitments
Asahi’s premiumisation and packaging strategies, Ajinomoto’s sustainability agenda, Kirin’s beer consumption report, new research findings and more feature in this edition of Japan Focus.
Japanese beverage giant Asahi has updates its corporate sustainability strategy as is seeks to improve its chances of hitting its 2050 carbon zero commitments.
Japanese brewery giant Asahi has highlighted that its 2023 plans will focus on driving its premiumisation strategy in hopes of delivering long-term sustainable growth, despite the current pressures of inflationary cost increases.
Beer giant Asahi has highlighted the importance of utilising striking packaging to connect with consumers in the APAC region, particularly in times of festivity when many beverage brands are competing to stand out on retail shelves.
Beverage giant Asahi has seen a resurgence of consumer interest in beer in Japan, but believes that some challenges are upcoming for other segments including low-alcohol and non-alcoholic products.
Asahi has highlighted plans to focus more strongly on its canned beer and healthier innovation businesses as it braces itself for cost pressures in Japan from October.
Daily intake of Asahi’s proprietary paraprobiotic, Lactobacillus gasseri CP2305, for six months may reduce premenstrual symptoms (PMS) such as depressed mood and anxiety among young Japanese women.
Asahi Breweries is to launch a new carbonated low alcoholic drink called Beery as part of its drive to see sales of products at 3.5% ABV or lower increase from 6% to 20% by 2025.
Leading Japanese firms Asahi, Ajinomoto, Kirin, Hotei Foods, Nippn and Nissin have underlined how their manufacturing, R&D and employee safety are being maintained as certain prefectures come under another state of emergency due to the COVID-19 pandemic.
Japanese beverage giant Asahi is using an AI-powered design technology to design product packaging with a focus on ‘objectivity’ and ‘originality’, as opposed to going with the general industry flow of creating personalised designs.
Japanese beer giants Asahi and Kirin are facing tough times in the South Korean market after being struck dual blows by both the COVID-19 pandemic and local boycotts against Japanese products in general.
Japanese F&B firms in Japan such as Nissin, Ajinomoto, Sapporo, Asahi, Kirin, Kewpie, Hotei Foods, and Megmilk Snow Brand say they are battling to provide 'business as usual', despite the state of emergency in the country due to the COVID-19...
Japan’s Asahi Breweries is focusing on its beer business this year, as it seeks to replicate its sales of JPY 666 billion (US$6 billion) in 2019, despite a forecast of 2% decrease in Japan’s overall beer market.
Asahi Breweries will start producing its non-alcoholic beer Asahi Dry Zero using renewable energy, following in the footsteps of some of Asahi Super Dry.
Daily intake of Lactobacillus gasseri CP2305 - Asahi’s proprietary paraprobiotic - is able to relieve fatigue and stress-related symptoms in long-distance male runners.
