China liquor heavyweight Yanghe Distillery is looking to establish itself more firmly in international markets, banking on the expansion of its baijiu portfolio with mid-to-premium ranges as well as its trademark ‘mellow’ flavour.
A baijiu brand formed via a collaboration between Chines and US enterprises is growing its presence in the West as it seeks to educate drinkers on the world’s most widely consumed alcohol category through its use in cocktails.
Chinese’s premium baijiu brand Rong Tai He Moutai (RTH) Maotaijiu is planning to expand into Japan, South Korea, ASEAN and the US with its high-end spirit this year.
