Blackmores is set to ramp up advertising to boost brand awareness in China and Indonesia, while also formulating new products with Kirin’s ingredients post the Japanese giants acquisition of the firm.
Rumours that the Blackmores’ board – and its largest individual shareholder Marcus Blackmore – were open to a takeover have bubbled away for at least 18 months.
Kirin’s is expected to double down on Blackmores’ R&D capabilities and new product development in the wake of its $1.2bn deal, according to exclusive insights from the Japanese giant and industry experts.
It is “still too early to tell” how a post COVID-19 pandemic consumer environment will look like, says Blackmores, which has seen a mixture of gains and losses across Asia-Pacific in its latest financial results.
Blackmores has seen strong growth in Indonesia by prioritising its vitamin D3 and zinc supplement business in the country, according to the Australian brand’s CEO.
Industry experts have expressed support for Marcus Blackmore’s recent criticism of the brand founded by his father, agreeing with him that the firm has not been showing sufficient industry leadership through product innovation.
Blackmores has published a new whitepaper on nutrition guidelines for strengthening the immune system, preventing and treating respiratory tract infections – designed specifically for pharmacists.
The Australian bushfire crisis has caused the death of almost 30 people, countless animals and scorched millions of acres of land, In response to the tragedy, food, nutrition and beauty companies in the country, big and small, have been trying to play...
Blackmores has reiterated its commitment to China in the wake of weak full year results in the country, with its CFO telling us in an exclusive interview that it is determined to strengthen its presence in in-country retail, such as pharmacies, alongside...
