Beer heavyweight Carlsberg Malaysia has decided to persist with its portfolio premiumisation strategy and a new Sapporo partnership despite concerns over ‘weak’ consumer sentiment and diminished profitability in the third quarter of 2023.
Carlsberg Malaysia believes the end of its exclusive distribution partnership with Asahi is risk-free, and will use the opportunity to double down on its premiumisation strategy.
Carlsberg has pledged to continue with its premiumisation drive in Malaysia and Singapore despite seeing its higher end beers suffer a significant slump as consumers tighten their belts.
Carlsberg is to focus on its value-oriented and alcohol-free brands over the coming year with an eye on future-proofing the business, following its record financial performance in FY2022.
Carlsberg Malaysia has announced a continued focus on its premium portfolio as well as some strategic new branding will be major parts of its newly launched five-year business strategy to cope and grow amid recession and inflationary pressures.
Carlsberg Malaysia has retained a cautionary outlook for the company’s overall growth citing concerns over inflationary and taxation pressures, despite announcing year-on-year growth of over 200% in net profits in its Q3FY2022.
Brewery giant Carlsberg Malaysia has identified premiumisation as a crucial strategy for the firm to continue achieving profitable growth, even as the firm battles continued inflationary pressures, rising costs and consumer sentiment about price hikes
Carlsberg Malaysia has predicted that the year ahead will continue to be a challenging one for the beer industry in view of rising costs and the COVID-19 Omicron variant, despite having seen a significant rise in profits and premium product sales in the...
Carlsberg Malaysia has posted a highly cautious outlook for the rest of 2021 despite successfully growing its net profits in the first half of the year, citing ongoing COVID-19 restrictions in Malaysia and impacts from its enforced brewery closure.
Carlsberg Malaysia is ramping-up its digital and retail strategies after suffering a 44% annual slump in sales after COVID-19 lockdowns decimated large parts of its on-trade business.
Carlsberg is striving to debunk the myth that booze- free beer is a poor alternative to regular brews with the launch of its alcohol-free pilsner and wheat beer in Singapore – and is letting consumers buy a sample can for as little as 10 cents.
Carlsberg Brewery Malaysia Berhad (Carlsberg Malaysia) is pinning its hopes on digital marketing and e-commerce to recover from huge revenue and profit drops suffered during the COVID-19 pandemic outbreak.
Carlsberg, Coca-Cola and Absolut create paper bottle research community
Carlsberg has pledged not to increase the prices of any of its beers for the rest of this year, as the company prepares for the country’s impending sugar tax this July.
Malaysian beer industry leaders Carlsberg Brewery Malaysia Bhd (Carlsberg) and Heineken Malaysia Bhd (Heineken) have expressed varying opinions about the implementation of the Sales and Service Tax (SST).
Carlsberg’s CEO and president Jørgen Buhl Rasmussen will retire from the group in June, and will be succeeded by Cees ‘t Hart (currently CEO of the Dutch dairy giant Royal FrieslandCampina).
Carlsberg CEO Jorgen Buhl Rasmussen says the firm is currently less concerned with building Asian margins than securing growth in a key region, particularly in markets such as China and India.
Carlsberg says it is taking an ‘important step forward’ in China with a $466m offer for a controlling stake in Chongqing Brewery Company (CBC), in a move to double the number of native breweries it directly controls.
Carlsberg today formed a JV with a Burmese brewer to produce and market its brand portfolio, and told BeverageDaily.com the nation offered 'huge growth potential' in an under-penetrated beer category.
Carlsberg has agreed a strategic partnership with Singha Corporation, and tells BeverageDaily.com it is confident the new venture will succeed where a previous Thai partnership with Chang Beverages failed amidst legal acrimony in 2005.
Carlsberg will strengthen its position in Vietnam's burgeoning
economy with its new brewery built in association with a
domestic partner, the company announced this morning.
