The a2 Milk Company (a2MC) said its infant milk formula business in China grew 8.4 per cent for the financial year ending on June 2023 and that it would focus on growing its cross-border e-commerce (CBEC) and lower tier cities presence.
Overseas supplements sold into China via cross-border e-commerce (CBEC) can get popular easily, but supply chain pain points are making it difficult for brands to replenish their goods in time, says the head of Tmall Global.