Food and beverage brands looking to make inroads into Asia need to tread the line between growing health consciousness and increasing consumer concerns over costs.
The Shanghai Consumer Council has called for authorities to be “more responsible for consumers” due to what it claims is inadequate regulation for function claims in food and beverage products containing hyaluronic acid.
Consumers in the Asia Pacific region will continue to be strongly driven by products with clean label and positive nutrition claims moving into the new year, with food and beverage brands also set to boost innovation to meet these demands.
Food and beverage manufacturers in the Middle East have been urged to stop toeing the line in terms of making any off-pack claims for their products, given increasing awareness and warnings raised by governments in the region.
Australian researchers are calling for stricter governance over regulator FSANZ’s food-health relationship claims system, after arguing that 40.3% of product claims have not been proven with substantial evidence.
The Food Safety and Standards Authority of India’s (FSSAI) new advertising regulations means that food brands – and any ambassadors who endorse them – are subject to prosecution if their claims are found to be false.
