Thailand-based Hippo Energy Drink believes that its combination of health, natural ingredients and low sugar offerings can help it build on its initial success in South East Asia and take on major brand competitors in the category.
Australian firm Doctor V is moving beyond an energy drinks focus to innovate in the wider functional beverage space, hoping to ride on the growth of the functional drinks trend in APAC.
Beer giant AB InBev has set its sights on conquering the energy drink market in India with its world-first Budweiser Beats product, setting an ambitious target of capturing 10% of total market share within two years despite it being a completely new sector.
Thailand’s T.C. Pharmaceutical Industries Co. Ltd (TCP), the original inventor of the Red Bull brand and trademark globally, is accelerating its presence in China with a mega investment of RMB1bn (US$150m).
Australia-based functional energy drink Kanguru recently launched in South Korea and has big ambitions to beat traditional local tonic drinks as well as conquer the late-night gaming and entertainment scene.
Both the APAC soft drinks and energy drinks markets are amongst the largest worldwide, but rising health and sugar reduction trends within the industry have dealt mighty blows to both beverage categories. In this edition of the FNA Deep Dive, we take...
New Zealand supermarket chain Countdown has banned the sale of energy drinks to under 16s, with its 180 outlets requiring young customers to present their ID when seeking to make purchases.
Prices of energy drinks have doubled in Saudi Arabia this week after a sin tax was introduced last Sunday. Health warnings have also arrived in stores and on cans.
Trademark issues and intense local competition among manufacturers have been holding up Monster Beverage’s charge into China. Yet its brand owners have high hopes for its fate in the world’s biggest energy drinks market.
Global sales of energy drinks hit €38.2 billion last year and will be worth €53.4bn in 2020 according to Euromonitor International, even as regulatory winds blow ill beneath the sector's wings.
Asian energy drink Carabao has launched in the UK, and while it admits it’s a competitive market, it still sees significant untapped potential beyond the niche categories of ‘lads, high-octane sports and rock music.’
Saudi Arabia has announced further restrictions on energy drinks, with fines to be levied against outlets serving the beverages, but the impact will be minimal, according to Euromonitor.
This week PepsiCo's Indra Nooyi was ranked #15 on Forbes’ Most Powerful Women list; while research said teens are ditching beer in favour of energy drinks. Meanwhile, Lipton is preparing for a big birthday party… read on for more beverage bites.
Tough government regulations on energy drinks means the Saudi Arabian market is a challenging one, but it’s also a land of opportunity for US and European brands, says Euromonitor International.
For Middle East beverage consumers, it’s what’s on the outside that counts, as buyers focus on packaging and marketing over contents, according to a Euromonitor report.
'AUSSIE ENERGY DRINK REGS TIGHTEST IN THE WORLD’ – ABCL
Coca-Cola Amatil insists all the ingredients in popular Australian energy drink Mother are safe to consume after a mother blamed excess consumption of such drinks on the death of her 34 year-old son.
Australian academics have called for greater analysis of the potential harm caused by mixing energy drinks with alcohol after new research found the practice can turn a few quick drinks into a much longer session.
Australian academics warn that young adolescents can easily identify energy drinks brands such as Red Bull or Monster, but are unaware of key ingredients including caffeine, guarana and taurine, and in comments that should serve as a wake-up call for...
The drinks industry has slammed as “absurd” Western Australia’s decision to ban energy drinks as mixers during late-night screenings of World Cup matches.
MOVE FOLLOWS RECENT UAE STEP TO BAN SUPERSIZE SODAS
Saudi Arabia has banned energy drink advertising altogether and will limit their distribution and sale, while brands including Red Bull will now be forced to carry health warnings.
One of Australia’s premier health advocacy groups has said the country’s current labelling regulations for caffeinated energy drinks are unclear about possible health issues.
Australia’s peak body for beverage manufacturers has come out strongly against media claims that the country’s teenagers may be at risk with over consumption of caffeinated energy drinks.
Australia’s Federal Department of Health has released a new discussion paper aimed at the regulation and availability of caffeinated energy drinks in Australia and New Zealand.
Yesterday, we looked at how energy drinks, in spite of their small market size, have been enjoying an effervescent year of growth in Asia, to the point the continent now accounts for two out of every five litres sold.
A round-up of the big stories hitting Australasia. Today: industry responds to greater energy drink regulation, Aussie 'roo meat to return to Russia, maternal obesity likely to result in overweight children and Tasmanians hoping for Jamie Oliver...
Sales of energy drinks are booming, but a new report from Rexam also highlights growing concerns about high caffeine soft drink use amongst young people, especially in the developing world.
The New Zealand Food Safety Authority (NZFSA) is advising parents that energy drinks and energy shots are not suitable for consumption by children and young teenagers due to caffeine levels.
