Functional beverage is becoming a cheaper alternative to health supplement as consumers tighten their budget amid the current microeconomic environment, according to the observations of functional ingredients distributor Brenntag.
Consumers in the Middle East are increasingly looking for protein-rich products to fulfil various needs, with claims ranging from sports performance to age-related muscle support.
Singapore’s Sustenir has expanded its business portfolio to include functional food products, such as ready-to-drink smoothies, to support what it believes is a long-term growth opportunity.
A probiotic beer developed by researchers from the National University of Singapore (NUS) has finally hit the market, launched by start-up Probicient in collaboration with bar and restaurant chain Brewerkz.
UAE non-alcoholic drink online marketplace and distributor Drink Dry says that functional beverages are an emerging trend in the region and is looking to list more of such products on its platform.
