Functional beverage is becoming a cheaper alternative to health supplement as consumers tighten their budget amid the current microeconomic environment, according to the observations of functional ingredients distributor Brenntag.
Consumers in the Middle East are increasingly looking for protein-rich products to fulfil various needs, with claims ranging from sports performance to age-related muscle support.
Japanese firm Shinryo Healthcare has overcome application challenges posed by hydrogen molecules to develop a jelly supplement that claims to improve sleep quality.
Indian functional foods and beverage firm Auric is eyeing expansion in the Middle East with its easy-to-consume products, riding on increasing demand for health products in convenient formats in the region.
What will be trending in 2022? According to Whole Foods' annual food trends report, consumers are seeking products that contribute to their personal definition of wellbeing, whether it be less-boozy beverages, leafy greens grown locally, or ice cream...
New Zealand has long enjoyed a good reputation for high-quality and safe food exports, and the industry is now beefing up its efforts in the functional ingredient and foods space, with Japan, South Korea, Taiwan, Thailand, and China top of mind.
Problems with registration and ingredient compliance are some of the most common mistakes that nutraceutical firms have made when exporting their products to South Korea, according to a regulatory consultancy firm.
The COVID-19 pandemic is accelerating interest in functional foods and could prove to be a boon for flavour firms which can help mask undesirable taste profiles.
New Zealand’s High-Value Nutrition (HVN) National Science Challenge and industry partners are seeking to establish two new ‘highly functional natural foods’ – Karengo, a type of edible seaweed, and Mamaku, a type of tree fern.
The market for functional foods containing omega-3 is ripe for innovation in Asia and the Middle East, with one start-up claiming it can provide 250mg of eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) in 30g of chocolate.
Asia’s functional foods and supplements industry needs to stop making unfounded health claims, while also better educating policy makers about the sound science behind its reputable products.
With sales of $176.7 billion this year functional foods are a hot growth sector. But which ingredients, sectors and countries are the best bets for product launches?
To understand Functional Foods you must see it as a strategy to add value to processed foods, says the president and founder of the HealthyMarketingTeam, Peter Wennstrom, in this guest article.
