Hybrid innovation with meat and plant-based ingredients, affordability and a focus on the needs of flexitarians is needed to boost the protein sector in APAC over the long-term.
The plant-based industry in Asia Pacific will need to further boost product diversification and hybrid innovation strategies it is to continue to grow amid a slowdown in the West.
Hybrid meat products comprising ‘real’ meat and plant-based meat have been hailed as one of the steadiest strategies available for the alternative protein industry to convert consumers, gain acceptance and maximise its reach in Asian markets.
Hybrid products containing both animal and plant proteins are offering manufacturers the chance to overcome taste and texture challenges, while simultaneously tapping into the large number of consumers who are eager to learn about alternative proteins.
China-based HEROTEIN is hoping to become the first company in the country to commercialise hybrid plant-cultivated meat products, believing that this alternative is a solution for the system to overcome current affordability and taste challenges.
Malaysian jackfruit firm NANKA has developed a range of alternative meat patties using young jackfruit pulp as a base, and is looking to achieve significant penetration in both the hybrid and plant-based meat markets.
Better Meat Co is eyeing Asia as a major market to bring in a whole new category of hybrid, blended meat and plant-based products, citing superior health benefits and price parity as driving factors.
