Kirin says that revenue from LC-Plasma, its flagship immune health ingredient, has grown significantly even during spring and summer this year, although these are seasons when consumers tend to take fewer precautions against infectious diseases.
Blackmores is set to ramp up advertising to boost brand awareness in China and Indonesia, while also formulating new products with Kirin’s ingredients post the Japanese giants acquisition of the firm.
Kirin says that functional drinks from its health science domain are the “particular focus” for its beverage business this year after sales of its LC-Plasma immunity range increased by 8.5 per cent to 1.71 million cases in Q1.
