Food and beverage brands that are able to convey microlocal tastes and tap into consumer pride with a strong domestic production chain are best-placed for success in the APAC region, according to Kerry.
Singapore start-up Hegg has launched its eggless Japanese mayonnaise in the domestic market and is looking to capitalise on growth opportunities across Asia with ‘localised flavours.’
Global packaging heavyweight Tetra Pak has revealed the importance of considering cultural contexts and integrating localisation strategies into packaging innovation in APAC.
Singapore brand Kelly Snacks is aiming to bring its locally flavoured and produced tidbits to overseas markets by this year, following positive responses from international customers.
Flavour localisation is a crucial strategy for healthy snacking brands to win over Asian consumers’ ‘sophisticated tastebuds’, according to Vietnam’s Lecka, which is rapidly expanding across the region.
Food firms active in the travel retail market will need to increase focus on providing consumers with guilt-free options produced via a hyperlocal supply chain to increase their chances of survival and growth in a rapidly evolving post-COVID-19 era.
Mondelez International’s newly appointed Managing Director for Malaysia and Singapore has revealed product localisation and digitisation as key priorities to drive the company’s regional growth, in an exclusive interview.
Ingredients and flavours specialist IFF has stressed the importance of localising flavour profiles - even for the same food item - depending on the geographical market of focus within APAC.
Mt Uncle Distillery has predicted a leap in demand for premium category spirits in Australia as it pledged to maintain its focus on maximising the use of local botanicals after bagging multiple top awards at international spirits competitions.
Indonesia’s first homegrown plant-based meat firm Green Butcher is banking on its localised flavours and spices focus to pique the interest of the nation’s consumers and grow the domestic category.
The Asia Pacific savoury snack sector has undergone significant transformation over the past few years, with healthier, better-for-you options as well as localised flavours and ingredients gaining more momentum over traditional deep-fried and extruded...
Energy drink giant Red Bull believes that product localisation and development of the premium segment are logical next steps for the market in Asia Pacific, even as its original formulation continues to dominate sales.
A major component of Coca-Cola India’s growth strategy in the near future includes the roll-out of a full range of ethnic drinks in the country, utilising local ingredients such as cumin, buttermilk and various local fruits.
