Snacking giant Lotte Thailand hopes to increase brand appeal beyond kids by developing more products targeted at older consumers and catering to all religions with more halal and vegetarian offerings.
The India market and increased innovation in health and functional trends hold the key to improved financial performances, claims Korean heavyweight Lotte.
Snacking giant Lotte has revealed that low-and-no-sugar are key trends guiding its new product development across both its snacking and confectionery portfolios, while also reveal plans to boost sales in the Middle East and South Africa.
Lotte is targeting Thailand’s adult snacking market with two new stick biscuits featuring “sophisticated flavours” – tom yum kung and spicy bbq cream – its country MD told us in an exclusive interview.
Korean confectioner Lotte is aiming to increase its overseas sales six fold in the next five years led by growth in China, India and Russia, the firm said in its first half (H1) results.
