Japanese firm CHOYA has added two new products to its Sarari line-up, both of which contain lower alcohol content and are “priced affordably”, to appeal to a younger demographic.
Asahi Breweries is to launch a new carbonated low alcoholic drink called Beery as part of its drive to see sales of products at 3.5% ABV or lower increase from 6% to 20% by 2025.
The low-to-no alcoholic (LNA) beverage industry is growing rapidly in Europe, the United Kingdom and the United States, and as of late this trend appears to have also caught on in the APAC region, with various major beverage firms launching their own...
