Auckland-based nut butter producer Forty Thieves is investing in social media content creation and influencer marketing to target online consumers, whom it says have increasingly shorter attention spans.
The Singapore distributor of the iconic Chinese brand White Rabbit’s ice cream is looking for partnerships to provide a marketing boost in South East Asia, while also aiming for expansion across the region, providing its quality control objectives can...
The scientific validation of ingredients and sensitive marketing strategies are key for brands to drive repeat purchases in Asia’s thriving healthy ageing category, according to an expert panel at our Growth Asia Summit 2022.
Parents and pregnant women around the world are exposed to aggressive marketing for baby formula milk, according to a report launched jointly by the World Health Organization (WHO) and UNICEF.
Unique technology and creative marketing are key factors for alternative protein companies in Asia to stand out and secure investor funding – perhaps even more so than product development, with one expert warning that many firms that fall behind could...
Consumers are opting to buy ‘No Palm Oil’ labelled products in places where these are available due to the sense of ‘emotional protection’ this confers versus any real scientific knowledge, an expert panel has claimed whilst recommending better social...
Stronger scientific evidence for products, a focus on regionalisation and the education of both consumers and the medical sector are three key factors for success in the nutrition industry in India.
The content marketer behind campaigns for Australian organic baby food company Bellamy’s Organic has revealed his top tips on forming an effective content marketing strategy for food and beverage firms.
Following the recent establishment of its first overseas factory in Indonesia, Mengniu continues to grow its international footprint, with its Oceania centre set for completion this year.
Food manufacturers that have backed India's fortification drive could do more to effectively market their products and the wider benefits of the scheme, according to an official from regulator FSSAI.
A new case study analysis of advertisements on YouTube videos that are targeted at children in Malaysia has revealed that food and beverage ads appeared the most frequently, with more than half of them promoting non-core or unhealthy foods.
The root cause of under-nutrition and malnutrition is not the lack of nutritional products, but ineffective marketing methods, according to business consulting firm Hystra.
The food industry needs to better ‘hold a mirror’ to older consumers in order to meet their purchase needs, instead of telling them what they should be buying, or even worse, discarding them in favour of younger shoppers.
A division of China's state-run investment fund is believed to be among the front runners to snap up Australian vitamin maker Nature's Care, as it embarks on its second sale attempt with a price tag of around $1bn.
Australian probiotic manufacturer Evolution Health has recorded its highest ever China Singles' Day sales, cementing its position as the bestselling probiotic brand on the Tmall platform.
DuPont in Japan says it is striving to spur innovation in the supplement and functional food space for the ageing population by launching 11 ‘smart ageing’ concepts at this week’s HI Japan show.
The ever-growing importance of e-commerce sales for supplements in APAC was underlined in our first state of the industry survey, with almost 70% of respondents believing the channel will ultimately become as important as brick-and-mortar retail.
The probiotics sector is forecast to soar by 23% in China to 2020 and even greater long-term growth beckons if the industry unites to better educate consumers and regulators.
There is vast scope to increase functional confectionery innovation and sales in China by including iron, collagen and taurine in products, according to analysts.
India ready-to-mix food market has been predicted to be worth as much as US$284m by 2020, an annualised increase of 15.7% fuelled largely by the increasing disposable income of a growing middle class.
Nestlé is to acquire Caravan Marketing Company SAE, the Egyptian instant coffee company behind the Bonjorno brand, eyeing up the ‘rapidly growing’ soluble coffee segment in the country.
Demand in Asia Pacific for for anti-aging supplements and products is driving global growth for antioxidants, presenting suppliers and manufactures with a lucrative opportunity to boost sales, new market research suggests.
Shuanghui, China’s biggest meat company, has signed a strategic cooperation agreement with Jingdong (jd.com), one of China’s biggest e-commerce companies, to develop a new sales and distribution channel supplying fine-cut chilled meat online.
Sales at Chinese infant nutrition firm Biostime dropped by 14% in the first half of 2016 to RMB1.46bn (US$220m), with the Biostime brand – which accounts for 86% of the company’s sales – down 5.4% and the value brand Adimil down 65.7%.
Australia’s largest livestock shipping business, Wellard, expects its full-year profits to be in line with company estimates, despite a double ship breakdown which cost the business AU$7.7 million in repair fees alone.
Gourmet coffee wholesaler DTS8 Coffee Company has plans to expand into the world’s fastest growing coffee-shop market by acquiring existing coffee chains.
While Asia might be an appealing target for local and international food, beverage and supplement companies to release new products, only two in 10 launches this year will still be on shelves 12 months later.
Three out of the world’s five biggest tea companies are based in Asia, according to new market research by Technavio that predicts steady growth in the global market until at least 2020. We profile each of the leaders over the coming pages.
Chinese consumers are able to buy a fuller range of Mondelēz products, including Oreo Colorfilled, an online platform where people can customize their own Oreo packaging, thanks to the Mondelēz’s latest partnership with Alibaba.
New Zealand ingredients supplier Embria Health Sciences has announced the launch of the world’s first throat lozenge formulated with EpiCor yeast fermentate.
Notions Group launched its new Chocodate coconut flavour at Gulfood, as it plans a major marketing campaign, along with a refresh of its other Chocodate products and web sales.
The gulf between wholesale and retail prices for vegetables continues to increase far beyond traditional Indian levels, according to an Assocham study.
Nestlé’s still suffering from its Indian Maggi noodle recall and has lost touch with the Chinese consumer, hitting growth for the global food and drink manufacturer, according to market analysts.
China’s high-volume, low-profit beer market is set to be transformed, with increased “premiumisation” providing opportunities for imported and licensed foreign beer brands, says Rabobank.
Chinese consumers are turning their backs on domestic chocolate brands they associate with questionable food safety in favor of a growing number of international brands, says China’s market research company, Daxue Consulting.
To get an understanding of how Asia’s consumers have been moving towards natural ingredients, a global food colourings company has commissioned a widespread market research study, finding five different types of shopper.
Kantar Worldpanel has released what it claims to be the first report to chart the shift in the competitive landscape of Asia’s FMCG market, where local brands are asserting their dominance over their global rivals.
Australian firm Conroy’s has been fined $10,200 after it was accused by the Australian Competition and Consumer Commission (ACCC) to have mislabelled Danish bacon as Australian.
Asia-Pacific forms the largest market followed by Europe
The global insulated packaging market saw a rapid growth from 2013, and is projected to grow at a CAGR of 5.12% from 2015 to 2020, to $14.2bn by 2020, according to market research company MarketsandMarkets (M&M).
A dispute over money has led to the scrapping of a proposed meat marketing campaign in New Zealand which has been in development for the past two years.
Immune supplement sales were valued at an impressive $2.3 billion in 2013 (Nutrition Business Journal), and in this gallery we look at the key market trends and ingredients for this growing sector.
