Nestle’s star coffee brand Nescafe believes that its keystone soluble coffee products continue to play a crucial role in recruiting and converting consumers in the Asia Pacific region to enter the wider category.
Nestle Malaysia has highlighted its ambitions to advance the domestic coffee sector by drilling down into local trends and improving crop yields via its NESCAFE Grown Respectfully sustainability strategy.
F&B multinational Nestle has highlighted major coffee producer markets in Asia as being key links in its newly launched Nescafe Plan 2030, a sustainability strategy with an emphasis on regenerative agriculture.
Nestle is increasing its Indonesian production capacity by 25% through the expansion of three of its factories in Karawang (West Java), Kejayan (East Java) and Panjang (Lampung).
