Singapore-based start-up Noce Nuts says that consumers are willing to pay a premium for nut butters that are customised to their preferred taste and texture, including reduced sugar and salt options.
Auckland-based nut butter producer Forty Thieves is investing in social media content creation and influencer marketing to target online consumers, whom it says have increasingly shorter attention spans.
The nut butter industry in Asia Pacific is targeting pricing strategies and novel applications as it seeks to achieve mainstream success beyond being ‘just a spread’, according to industry experts.
Economic growth and rising health awareness are being tipped to propel nut-based products to be come household staples in Vietnam over the next decade.
Olam says it is on a mission to improve low consumer awareness of ‘natural and sustainable’ alternative nut butters in Asia in a bid to open up new product development opportunities for the entire category.
