Auckland-based nut butter producer Forty Thieves is investing in social media content creation and influencer marketing to target online consumers, whom it says have increasingly shorter attention spans.
Specialist peanut butter brand BNutty has its eye on the Singapore market this year, and is banking on its flavours a ndtextures to accelerate its growth in the region.
Nepalese peanut butter brand Sanchai, that was founded to provide much needed jobs for women, is seeking to bounce back from its COVID-19 slowdown by exporting to Singapore and exploring market opportunities in the United States.
New Zealand brand Fix & Fogg says rising demand from Australian and APAC consumers for more variety in nut butters is leading them to innovate beyond its traditional peanut products.
New Zealand nut butter specialist firm Fix & Fogg has opted to establish a local production facility in the United States so as to overcome quota challenges and facilitate further expansion in the country.
Malaysian brand Jobbie Nut Butter has sought to clear the air after being accused of using the COVID-19 pandemic outbreak as a ‘sympathy ploy’ to boost sales.
New Zealand peanut butter firm Fix & Fogg has hedged its bets on high quality, healthier nuts and creative, New Zealand-themed product variations in an attempt to expand further in the Asia Pacific region.
