India-based Morning Fresh is actively expanding its portfolio across categories and formats to fulfil rising demand for functional products, particularly ready-to-drink (RTD) beverages.
India’s Beyond Water has launched its first ready-to-drink (RTD) iced tea in India, tapping on high-quality tea sourcing and consumers demand for healthier beverages.
Traditional China tea brands believe that bottled, ready-to-drink product formats are the industry’s gateway into international markets and appealing to younger consumers – but faces major hurdles in terms of pricing and competition.
Japanese brewery giant Kirin has announced the launches of two beverages – one alcoholic and one non-alcoholic – as it continues its efforts to tap novel ready-to-drink innovation opportunities.
New Zealand alcohol-free ready-to-drink (RTD) spirits firm AF Drinks has its eye on the Asian market after securing significant domestic retail success within a year of launch.
Nestle Indonesia has high hopes for the prospects of the growth of the ready-to-drink (RTD) beverages segment in the country, having recently broken grown on a new factory dedicated to beverage production.
Herbal iced teas specialist firm Namjai has revealed it is targeting the younger consumer demographic, banking on bright colours and a convenient, healthier product concept to draw attention to its teas.
Consumer interest in plant-based diets has led to increased innovation in plant-based beverages in China, as new ingredients overtake soy, and new format opportunities emerge in the form of ready-to-drink.
Japan’s domestic tea leaf consumption shows no sign of reversing its longstanding decline with ready-to-drink beverages and coffee continuing to gain popularity at its expense across the nation.
Chinese mineral water firm Nongfu Spring is launching a bottled carbonated coffee product, which will see it go head-to-head with the likes of Coca-Cola for market share.
