Diageo and circular economy tech company ecoSPIRITS are taking their reusable spirits packaging partnership global: turning to the ‘lower carbon, lower waste’ tech for Gordan’s, Captain Morgan and Smirnoff.
Hamada Syuzou recently launched its craft gin that introduces local botanicals to its traditional alcoholic beverage range, and says that high-quality ingredients alongside its product versatility can drive greater global appreciation for Japanese-made...
Non-alcoholic spirit brand Seedlip believes that the strength of new product discovery as well as health and wellness trends in the Asia Pacific region are key industry drivers that are set to propel the sector to new heights, especially in Singapore.
Flavored spirits add a new dimension to the category - but could there be a catch? Mike Spurling, co-founder of drinks consultancy Barfly, looks at the category.
Australia-based Hartshorn Distillery has big plans for international market expansion with its award-winning sheep whey-based spirits and out-of-the-ordinary product innovations.
New Zealand alcohol-free ready-to-drink (RTD) spirits firm AF Drinks has its eye on the Asian market after securing significant domestic retail success within a year of launch.
Chinese’s premium baijiu brand Rong Tai He Moutai (RTH) Maotaijiu is planning to expand into Japan, South Korea, ASEAN and the US with its high-end spirit this year.
South Australia’s reputation for being Australia’s epicurean centre is getting a boost, with spirits distilling now making a name for itself in the state, in addition to the wineries that first brought it that distinction.
The APAC region is seeing growth in health and wellness awareness, influencing spirits purchasing behavior. About 52% of consumers are now looking for options that ‘align with their health and wellbeing.’
As Asian consumers look to spend more on speciality drinks, spirits companies are using brand ambassadors to present their products to the region's increasingly wealthy aspirational drinkers.
