Singapore-based start-up Noce Nuts says that consumers are willing to pay a premium for nut butters that are customised to their preferred taste and texture, including reduced sugar and salt options.
Auckland-based nut butter producer Forty Thieves is investing in social media content creation and influencer marketing to target online consumers, whom it says have increasingly shorter attention spans.
Firms across the Asia Pacific spreads industry have highlighted free-from ingredient labels and flavour localisation as key growth drivers, regardless of the category of spreads they are in, from nut butter to fruit jams to cheese spreads.
Malaysian matcha specialist firm CEIT Spreads is honing its marketing and product development efforts on capturing consumers in search of the authentic real deal in matcha products, with a strong focus on providing the ‘real tea aroma’ in their spreads.
The spreads industry in the Asia Pacific region has highlighted a boost in consumer demand for healthier, natural options, especially in the peanut butter and jam sectors which are a household staple in much of the region.
Almost US$100,000 worth of well-known spreads were confiscated by the Maharashtra Food and Drug Administration (FDA) from two local Indian dairy firms for ‘zero cholesterol’ and ‘low cholesterol’ mislabelling violations.
Nestle India has taken a dip into the gourmet dip and spread segment with its latest product offering, Maggi Dip & Spread. This comes amidst the company’s mulling of ‘some price increase’ in ‘some categories’.
