Insight Guide
The Future of Healthy Snacking in Japan
Our consumer study on healthy snacking in Japan reveals key insights into snacking motivations, the consumer landscape, and today’s top snacking trends—including consumers’ growing interest in protein snacks. This guide explores the results of our usage and attitudinal study from April 2022 of Japanese consumers. From the active consumer to snack enthusiasts, we unpack the results from this one-of-a-kind survey.
