Overseas supplements sold into China via cross-border e-commerce (CBEC) can get popular easily, but supply chain pain points are making it difficult for brands to replenish their goods in time, says the head of Tmall Global.
Tmall has identified six food and beverage consumption trends that will take the centre stage this year, including the rising demand for sports nutrition products and health-nourishing tonics.
Alibaba has launched its first Tmall Fresh Country Flagship Store with 18 premium New Zealand brands, hoping to bank on the country’s strong branding to find success amongst Chinese consumers.
Alibaba's e-commerce arm Tmall has revealed seven trends in China's F&B consumer market, including small packs, diet replacements, low-sugar, international, Internet sensation, inter-industry cooperation, and cultural element revival.
Sales of semi-cooked dishes, pufferfishes, and gift boxes containing fresh products boomed in Tmall as the Chinese New Year (CNY) draws near, according to a consumer report.
