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The excitement of flavour is driving trial in the snack category, reinforcing the idea that consumers are willing to take risks and opening an opportunity for brands to pull out all the stops. Pic: GettyImages

The emerging flavour trends in the salty snacks category

By Gill Hyslop

With more than a third of snackers citing ‘the excitement of flavour’ as the reason to indulge, the flavour experts at T. Hasegawa - one of the world’s top 10 flavour houses - get to grips with what both the better-for-you (BFY) and indulgent-minded consumer...

Spotlight

Food and beverage products with tea bases and botanical-infused flavours or aromas are seeing a surge in popularity amongst consumers in APAC. ©Getty Images Refreshing boost: Tea bases and botanicals enjoying rising popularity in various formats amongst APAC consumers OATSIDE recently expanded its product line-up to include a range of ice creams as part of its growth strategy. ©OATSIDE Cool move: Plant-based milk brand OATSIDE expands into ice cream to fuel regional growth Thoughtful Food has launched a range of cleaner label, ready-to-eat (RTE) meals in anticipation of its ambitions to start exports across the region and globally. ©Thoughtful Food Convenience calling: Thoughtful Food rolls out cleaner label ready-to-eat meals range in preparation for export plans Morning Fresh claims to be the first brand in India to launch hangover cures in the market. ©Morning Fresh Indian anti-hangover first mover Morning Fresh eyes growth opportunities for RTD functional beverages ‘Imported’ flavours that are traditionally more western in origin have been rapidly gaining popularity in the APAC chocolate sector. ©Getty Images AI in chocolates: ‘Imported’ flavours gaining traction in APAC on the back of growing demand for indulgence and adventure Japan has set up a physical anti-counterfeit consultation desk in Thailand. ©Getty Images Countering counterfeits: Japan establishes first physical facility to find fake food ‘exports’ in Thailand

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