New Zealand’s Pokeno Whiskey believes that rising demand from younger consumers seeking new and unique flavours in their whiskey will help to drive its latest offering in markets such as Singapore and Hong Kong.
Exclusive and limited-edition packaging designs coupled with ongoing government support have been cited as two key factors behind the rapid and relentless growth of the Japanese whiskey sector.
The Food Safety and Standards Authority of India (FSSAI) has formally launched a new set of strict standards to define high-value whiskey products, in a bid to further cut down alcohol adulteration in the country.
Kirin is looking to accelerate one of the Japanese government’s priority export items – whiskey – in the US and EU, while also backing an industry-wide effort to boost consumer awareness.
Kirin is looking to fast-track meeting its targets in whiskey export sales by the end of this year, given the rapid growth it has already seen for the business in overseas markets.
Beverage giant Kirin has been focusing extra marketing efforts into its non-alcoholic beer option Kirin Green’s Free and its own-brand whiskey Riku in a new push to expand market share.
Alcohol giant Kirin has launched out its first hard seltzers in Japan as well as a new whiskey in response to rising trends surrounding ready-to-drink (RTD) consumption and sustained interest in the country’s whiskey sector.
Taiwan-based Kavalan Distillery has predicted that the whiskey sector in Asia is set to be driven by premium and ready-to-drink (RTD) products in 2022, while also revealing its secret to winning over 100 international awards last year.
Diageo has made a minority investment in Komasa Kanosuke Distillery, a producer of ultra-premium single-malt whiskies, through accelerator Distell Ventures.
